Create the emotional connections that increase donor acquisition and gift amounts using Audience Insights paired with the unmatched engagement power of direct mail. Here’s how SG360° consistently helps clients exceed their KPIs:
- Audience Insights defines your best existing donor segments, then builds enhanced look-alike prospecting pools of likely high converters
- Data-driven Insights that guide campaign creative to be its most impactful
- Campaign Architecture that drives package design and messaging to stand out in the mailbox while maximizing postage savings
- Intelligent Delivery gets your appeal in front of your targets at the right times, using their preferred channels
- Advanced Analytics allow you to track campaign performance across channels, using your preferred KPIs, and that helps build future performance scenarios with a few clicks
All of this is executed with a one-team approach at our vast production campus housing one of the most robust digital print platforms that drives personalization. Strategically located outside Chicago, we maximize national distribution efficiencies, delivering every available postage savings advantage. Learn how to increase your marketing performance by visiting SG360.com.