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DSI began designing software and working with SQL databases in 1989 and became the first company to release a SQL-based campaign management system called TopDog™ in 1993. The company continually supported and enhanced TopDog until 2003, when it was superseded by their flagship MarketWide program.
MarketWide, a hybrid SQL-based campaign system, is the company’s core product. It is a fast and effective system that processes massive campaigns with ease, supporting campaigns having hundreds of segments and tens of millions of records flowing from various tables. Features include “Nth” selects, householding, max-per-site, creative divides, and test/control groups. MarketWide supports fully automated multi-wave, multi-channel campaigns. It processes transactional data and adapts to client data, rather than requiring the data to be changed to use the tool. Because of this, MarketWide can be installed on top of an existing database and made operational the same day.
DSI founder Jeff Fowler says, “most database companies don’t develop software, and most software companies don’t do databases. Because we offer both, we are in the unique position of working directly with marketers who use our product, hearing what they need, and enhancing our software to do it. This has enabled MarketWide to become one of the most powerful and comprehensive campaign management systems in the world.”
Other products offered by DSI include MarketWide Email – an add-on component that adds email capabilities to MarketWide. Non-profit organizations may prefer to use GiftMiner, a low-cost fundraising platform that helps them effectively gather, analyze, and use donor and marketing data. The company’s WebTrack software records all website visitor information in real time and sends it to the marketing system. DSI’s NameCruncher utility augments name/address hygiene by recognizing nicknames, correcting typos, identifying couples, detecting businesses, and attaching gender codes. Our three newest products are called Product Knowledge, VisiWatch, and DataPulse - all tools to complement your data driven marketing campaigns.
As a real-life example of the benefits that DSI offers, one of Decision Software’s retail clients was struggling to market effectively from their internal database and came to DSI for help. After reviewing the client’s requirements, DSI set up processes to accept data from multiple sources daily, clean and standardize it, merge duplicates, and create a SQL marketing database. Next, DSI installed MarketWide and – working with the client – implemented fully automated multi-wave, multi-channel marketing campaigns. Building upon this initial success, DSI added enhanced modeling and analytics, business intelligence reports, and designed an interface to integrate the database with the client’s call center. This resulted in 10-12 weekly campaigns that were perfectly synchronized and yielded additional top line sales of a half-billion dollars annually. This was accomplished at a fraction of the estimated price to build internally.