Presentation Summary: Every fiscal year, we start with a plan that is built with care and consideration of the previous year’s campaigns, new testing and channel opportunities, and organizational goals.
If we’re paying attention and willing to be flexible, we are able to execute the plan while also responding to and creating new opportunities for fundraising. Unforeseeable events or even just a creative idea can be the impetus for shaking up the plan, attracting new donors, and raising unplanned revenue.
In this session, we will provide valuable insights and practical advice to guide your decision-making process regarding content planning and campaign adjustments. Learn when to adapt by shelving existing content in favor of fresh ideas and when to augment your strategy with supplementary campaigns. Discover essential tools and systems that ensure readiness to respond effectively to evolving circumstances. Gain awareness of key external and internal events to monitor throughout the year, enabling proactive adjustments to your content strategy. Learn effective methods to identify key moments that warrant strategic pivots, empowering you to optimize your content approach for maximum impact.
Learning Objectives:
Leverage current events or key moments to create mini-fundraising campaigns that are aligned with your organization’s mission
Prepare for unplanned moments so that you can pivot when circumstances call for a change in strategy
Solicit buy-in from key stakeholders within the organization to support a new initiative when what’s planned is put on hold or replaced
