Presentation Summary: An effective strategic plan is comprised of three key parts: dreaming about the future your organization wants to create, deciding where to say “yes” and “no,” and doing the work to realize your dream – delivering it. Of the three, one is inspiring, engaging, and without limits (and more fun). The others require discipline, diligence, stick-to-itiveness, and accountability (not so much fun, but critical).
It’s a lot like getting in shape. In the beginning, the energy, intention, and motivation are high. But, because we are human, the zeal fades over time and, before we know it, we’re not where we hoped to be. It can feel daunting to catch up and we may feel like it's too late to start over. So, how do we mitigate this all-too-human tendency? It begins with a well-structured “dream phase” that considers the real-time implications of the choices your organization is considering. Then, it requires applying data-driven “decision science” to determine priorities, strategic value, complexity, and the costs of the potential initiatives you’re considering. This all results in a deliberate process to select the right priorities, objectives, and projects. The outcome is an inspirational yet realistic plan that has defined budgets, project owners, deadlines — and a scorecard you’ll use to keep everything on track.
Learning Objectives:
The five phases of the strategic planning process
How to use “decision science” to select the right priorities and objectives
How to maintain the momentum of the process after the plan is done