Assistant Dean, Advancement NC State College of Sciences Foundation
Presentation Summary: With deepened engagement and connection with a nonprofit's mission as the key to unlocking sustained and higher giving, the challenge persists: how can organizations effectively utilize donor narratives to inspire and elevate philanthropy? Our marketing colleagues consistently profile impact; how can we adopt and systematize this practice with a philanthropic lens that advances our teams' cultivation and stewardship efforts on a wide scale?
Learning Objectives:
Develop tailored messaging and communication strategies to enhance donor engagement and loyalty
Optimize storytelling content to deepen relationships with donors and foster internal alignment between marketing and fundraising teams
Gain practical strategies for using donor narratives to embed a culture of philanthropy within your organization, driving stakeholder engagement
