Presentation Summary: When someone asks “What is your mission?” Can you SHOW them? Nonprofit organizations need video to elevate their mission and meet their goals. According to industry experts, fundraising campaigns that incorporate video receive 114% more funds than those who don’t. In today’s attention economy, it is more important than ever to grab and hold the hearts and minds of potential donors.
But there are barriers to collecting, organizing and sharing community-generated content (CGC). As a result, nonprofits continue to put “video creation” on their long-term to-do list—instead of making it a priority. Does this sound like your organization?
Start to make video a priority today by joining us for an interactive session where insights and expertise surrounding video storytelling will be shared. Discover firsthand how organizations can use the power of video to: enhance fundraising, amplify special events, create a connected internal culture, build program strategy, harness program feedback, execute their mission, and more!
Learning Objectives:
Uncover how easy it is to begin video storytelling. Potential supporters and recurring donors crave authentic community-generated content, and this session will empower you to overcome your fears and barriers and get started telling great stories
Use strategies to collect great videos from members of your community all year long, so they have impact stories at their fingertips when they need them most
Appreciate the value of using video storytelling to support organizational goals from every department — programs, marketing, fundraising, operations, and engagement