Presentation Summary: In May 2020, millions of Americans were galvanized into action after watching George Floyd’s killing at the hands of law enforcement. From small towns and big cities, people — many of whom had never been involved in the fight for racial justice — took to the streets to call for change and gave in record numbers to social justice organizations.
The NAACP, the nation’s largest civil rights organization, felt the impact of this new influx of support for racial justice, gaining a significant increase in donors who cut across demographics. Over the past four years, O’Brien Garrett has been working with NAACP as it evolves to stay engaged with today’s racial justice donors through creative approaches, particularly in package design and premiums. But while organizations like NAACP are at the forefront of racial justice work, many other groups have also taken on this work — and the truth is all organizations can be part of moving our country toward equality.
You’re invited to join us in this presentation as we walk you through how NAACP is engaging with donors and the transferable tools and tactics that your organization can use too.
Learning Objectives:
Describe how NAACP is retooling its brand to reach today’s racial justice donors.
Use new and innovative package and premium ideas to excite and educate donors
Identify how your organization can use these methods and make racial justice part of its work.
