Director, Digital Marketing International Rescue Committee
Presentation Summary: You know that the future of advertising revolves around targeted ads in the “real” world: on someone’s television, in their ears, on their daily commute. But the move towards an increasingly digital way of buying ads also means a move towards tracking the performance of those ads in more complex ways. Integrating these channels with direct mail and email means a lot more than assigning them a source code. Join us to peer into the future at this session and check out performance metrics and actual results from other nonprofits who have seen cross-channel lifts from these digital/real-world tactics. And don’t miss it. Because the future is now!
Learning Objectives:
how to evaluate the impact of cross-channel advanced advertising tactics like CTV and Audio
Identify what audiences and creative have performed for other nonprofits
the investment and resources needed for launching entirely new digital channels
.jpeg "Matt Derby (he/him/his) photo")
