Creative

I Wish I'd Thought of That!

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, August 1, 2024

4:10 PM – 5:10 PM EST

Location: Gaylord National, Maryland 1,2

Steven J. Maggio

President & Chief Executive Officer
DaVinci Direct, Inc.

PDF Slides
Jenny Allen

Principal, Senior Vice President
MissionWired
Dom Spinosa

Senior Vice President & Chief Creative Officer
Allegiance Group + Pursuant
Amanda Lichtenstein, MA (she/her/hers)

Digital Content Manager
Operation Smile

Presentation Summary: Join some of our industry’s top creative minds as they dissect and analyze today’s best creative fundraising ideas. Have you recently opened your mailbox, email, or social media and found an appeal or ad from another fundraiser that really caught your eye? Then you open it, admire the approach, and say to yourself, “I wish I’d thought of that!” Well, here’s your chance to explore some of the best work of our time as Chief Creative Officers from four major agencies share the latest fundraising ideas they admire the most. They’ll examine a wide variety of offers, formats, and creative approaches — and explain why each execution is compelling and how it got their attention.

Together with you, the audience, the panel will ponder the creative strategies behind the concepts and, best of all, inspire you to come up with some breakthrough ideas of your own!

Learning Objectives:

Explore creative campaigns that some of the most innovative charities are doing today
Discover the primary offer or “hook” that draws the donor in and the various media it’s used in
Learn how to create strong offers that will improve fundraising response and revenue