Game, Set, Match: Thinking Differently to Ace Your Matched Giving Campaigns!

Presentation Summary: Our latest research shows that matched giving is the number one tool for acquiring and reactivating lapsed donors. But how can we take what we know and elevate this effective fundraising technique to new heights?

In this fast-paced session, we’ll take you on a journey through the research and science of how match campaigns can help you create new opportunities. We’ll show you how to position matches more effectively and think of matched giving campaigns in a more creative way to increase income and engage more donors as a result.

Using some of the best donor experience techniques, we’ll also share with you ideas and examples of onboarding and donor journey touchpoints that will keep these donors inspired!

From theory to practical application, you’ll explore how Canadian charity Heart and Stroke revitalized their matched giving strategy and tested new ideas. Finally, we’ll showcase for you some of our favorite matched giving campaigns from across the world to help your next matched giving campaign really stand out from the crowd and ace all your targets!

If you’re looking to develop a matched giving strategy, struggling to get match sponsors or are stuck in a rut of churning out the same old match tactics, you need to attend this session!