Director, Direct Response Marketing Shriners Hospitals for Children
Presentation Summary: As fundraisers, we’re used to starting with determining a need and then deciding who should get that message. What would happen to our programs if we started with the person first and then determined what message they should get?
This is the secret of real audience-first donor journeys that create true one-to-one journeys that are more satisfying for your donors and profitable for your nonprofit.
After all, a strong mid-level, major, or planned giving donor journey needs to start with someone who isn’t yet a mid-level, major, or planned giving donor and uses customized communications to guide them to becoming one.
Come be a part of the audience-first revolution and you’ll hear from two nonprofits who are marrying strong data, high-touch communications, and fast data feedback loops to increase their mid-level and major giving portfolios, gift closing rates, and direct response revenues at the same time.
Learning Objectives:
Learn how to build audiences for donor journeys that maximize revenues and donor satisfaction
Discover what communications work best in a high-value donor journey
See the impact of data speed in retaining and growing valuable donor relationships.
