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AI + New Tools

You've Been Influenced: Harnessing the Power of Word-of-Mouth

Audience: Practitioner: Been around - looking to spark new ideas

Friday, August 2, 2024
11:30 AM – 12:30 PM EST
Location: Chesapeake D,E

Sponsored By 
Presentation Summary: You don’t have to be TikTok famous to crush it with influencer marketing campaigns. But you do need a lay-of-the-land to get started. So stop scrolling, get off that “for you page,” and join us for an interactive session that is sure to get a lot of likes.

Learn how two organizations have taken varying approaches to building their programs — from micro and macro influencer-led giving days to awareness campaigns and streaming on Twitch. You’ll walk away better equipped to know where to start and how to achieve your goals — one viral Instagram Reel at a time.

Learning Objectives:

  • Get started in building an influencer program: from identifying the right campaigns to test, booking your first partnerships, staying true to your brand, and knowing how to measure success
  • Understand the differences between influencer marketing and user-generated content — and how to incorporate both into media strategies with varying budgets
  • Work with influencers of all types, including gaming — a multi-billion dollar industry — which can help you raise funds from younger, unreached audiences