Creative

Breathing New Life Into Your Cornerstone Campaign

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, August 1, 2024

2:30 PM – 3:30 PM EST

Location: Gaylord National, Maryland 1,2

Tiffany Reed

Vice President
MWD Agency

PDF Slides
Leigh M. Corrigan-Owens

Creative Director
Mal Warwick Donordigital
Zoe Clarke

Senior Account Executive
MWD Agency
Mark Graham (he/him/his)

Chief Marketing & Communications Officer
American Friends Service Committee

Presentation Summary: Join us for a captivating and fresh case study showcasing how an organization revitalized its annual fund campaign amidst declining numbers and donor counts. Discover how a dedicated team at American Friends Service Committee (AFSC), committed to alleviating human suffering nationally and internationally, partnered with their agency to transform their struggling campaign into the dynamic Refugee Response Fund. Through innovative rebranding, powerful storytelling, channel integration, strategic marketing tactics, and targeted audience engagement, AFSC raised over a quarter of a million dollars in just weeks, surpassing projections and prior years. Join us as we unveil the step-by-step journey and performance insights behind this remarkable success story, offering valuable lessons and inspiration for your own fundraising endeavors.

Learning Objectives:

By attending this session participants will learn how to develop new ways to brand and infuse creative energy into their cornerstone campaigns.
Leverage your new and existing fundraising channels to create a campaign with "surround sound" — a fully integrated campaign that finds audiences where they are active and grabs their attention
By attending this session participants will learn how to break into new audiences and how to target existing donor audiences without needing to spend more of their resources.