Every Test, Everywhere, All at Once: How to Rethink an Entire Program in Just One Campaign

Presentation Summary: Picture it: It's 2023. Arbor Day is fast approaching. And you're the Arbor Day Foundation. You want to radically re-imagine your email program to orient it toward growth. You have one month to design a successful flagship email campaign while at the same time gathering data to build a plan for the entire next year of email. You need to get the segmentation right. The strategy right. The offer right. You have to run twenty-seven tests all at the same time. You have one shot to get it right, and the entire trajectory of the program depends on how you run this. So pop quiz, hot shot: What do you do?

Well, what you do is design a cross-cutting multi-dimensional test in record time, analyze the results in even less time, and help the organization raise lots of money. Join us to find out how you can reproduce this magic feat.