Presentation Summary: Homes For Our Troops (HFOT) is a national nonprofit dedicated to building and donating specially adapted custom homes for severely injured post-9/11 Veterans, empowering them to rebuild their lives. Each Veteran in their program shares their injury story, challenges, and dreams of what they could accomplish if there were no limitations in their homes.
Hear from the Deputy Director of Marketing Renee Gugliotta about a powerful case study of how the organization takes great care of their Veteran storytellers. Renee is joined by Jared Staab, an industry veteran who has worked with HFOT for 10 years and continues to work closely with Kristin Sukraw, a Licensed Mental Health Practitioner and author of StoryFind: The Handbook for Finding and Telling Your Nonprofit's Most Impactful Stories. Using Kristin's unique approach to trauma-informed storytelling, Jared has helped hundreds of nonprofit organizations like HFOT share their stories in a powerful and healing way.
You’ll learn how to market and fundraise with stories rooted in trauma (taking great care to empower your storytellers). You will discover how to create impactful and safe interviews with methods from the counseling world. And finally, you’ll know how to look for signs of retraumatization and what to do if a storyteller is struggling.
This is a highly practical session with easily applicable takeaways for any nonprofit organization that tells challenging stories or stories of overcoming.
Learning Objectives:
Learn how to market and fundraise with stories rooted in trauma
Discover how to create impactful interviews rooted in crisis and trauma therapy techniques
Gain insights into recognizing signs of retraumatization and discover effective strategies for providing compassionate care to your storytellers if they experience this
