Presentation Summary: You know as well as anyone that a strong sustainer program is the lifeblood of a growing digital program, and a lifeline during periods of economic anxiety. But how are you driving your sustainer strategy?
Come aboard this session where you’ll see real case studies with detailed methodology. We’ll share with you best practices in using data and technology to build robust and support sustainer programs. You’ll take part in a discussion of modern and innovative ways to recruit sustainers, raise the dollar amount of monthly gifts, implement creative retention strategies, and use data and reporting to drive your sustainer strategy. We’ll also give you a special appraisal of the unique value of sustainers and show you how to balance the long-term benefits of a long roster of monthly donors versus short-term fundraising priorities.
Learning Objectives:
Review creative, data, and technical strategies for growing a sustainer base
Analyze the long-term value of sustainers to an organization
Assess the risks and rewards of investing in sustainer acquisition and retention
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