Presentation Summary: We all know that development and brand communications are often at odds. But it need not be so. Instead, be a part of this solutions-oriented session where we’ll show you how to create a fundraising brand — a brand that exists to communicate your value proposition, the dent you aim to make in the universe, and the part a donor can play.
Academic research shows that nonprofits with these fundraising brands take in more revenue and have more impact on the world than nonprofits without these brands. But this panel isn’t full of academics; it contains three nonprofit executives who are at different stages of creating their fundraising brands and are using different, complementary tactics. Join us to see how brand research, donor discovery, brand work, earned media, paid media, and more can come together to create awareness, trust, and revenue for your nonprofit.
Learning Objectives:
Gain an understanding of the academic research about the power of a fundraising brand
Understand how a brand can drive fundraising results instead of blocking them
Explore brand building techniques and learn how they can work for you
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