Major Gifts Associate Cornell University Lab of Ornithology
Presentation Summary: Six years ago, Cornell Lab deployed existing staff resources to focus new attention on a $10,000+ annual giving program. Since that time, we have grown revenue by 190%, membership has more than doubled, and the average retention rate has held at 79%. How did we do this? And do you want to see these results in your program?
Make this session your choice for this time slot, where we’ll share with you strategies that touch on the art and science of upgrading and retaining our most valuable donors. You’ll also discover the role, use, and importance of good data and metrics to ensure continuous improvement, as well as the essential role that personalized stewardship plays in developing strong donor relationships. You’ll leave this session motivated and excited to implement these strategies and tactics for your own annual to major gifts pipeline.
Learn from our proven approach to managing our Chairman’s Council: Use data and donor surveys to understand donor behavior, identify upgrade paths, and pinpoint new prospects from within your file Implement cohesive efforts across your fundraising team, engaging marketing, membership, annual giving, mid-level, and major gifts to inspire donors and drive increased participation Foster philanthropic relationships by sharing impactful and offering participation opportunities aligned with the heart of your mission
Learning Objectives:
Employing your own data in combination with external modeling and capacity screening to identify and prioritize annual giving donors for upgrade to major giving.
Combine the best direct marketing tactics along with donor-centered major giving approaches to inspire upgrades
Placing personalized stewardship at the center of donor engagement to nurture the philanthropic relationship between your organization and your major gift prospects.
