National Director, Major Gifts & Planned Giving Susan G. Komen
Presentation Summary: Donor-Advised Funds (DAF) are already an enormous part of philanthropy ($52 billion dollars were donated last year via DAF). Plus, it’s the fastest-growing segment (>20% average annual growth in the past five years). Over three million people are already using DAFs to give twenty-four times as much, six times as often, as the average donor. But the even bigger opportunity is that $230 billion is sitting in DAFs waiting to be granted to nonprofits.
Come to this session and let us answer the burning questions you, as a fundraiser, likely have: Where and how can I find these DAF donors? What are the best ways to attract and engage them? If you’re hesitant, uncertain, or just curious, we can help. We want you to leave this sessoin empowered and feeling ready to capitalize on this important opportunity.
We’ll explain DAFs and how they work, who is using DAFs, and the most effective strategies for engaging them across development teams and fundraising channels. We will also share real-world examples from leading fundraisers who invested in DAF fundraising and communications strategies that truly paid off.
Learning Objectives:
Discuss the topic of Donor-Advised Funds with their organization’s leadership, board & major donors.
Implement specific strategies that will allow you to more quickly identify DAF donors within your existing donor file or draw in new DAF donors
Market & communicate their DAF fundraising priorities externally with actionable examples and templates across different mediums (social media, emails, mailers, etc.).
.jpg "Mitch Stein (he/him/his) photo")
