Prospect Research Manager The National World War II Museum
Presentation Summary: The secret of change is to focus all of your energy not on fighting the old, but on building the new.” —Socrates
This adage is often easier said than done. While many advancement teams are eager to embrace strategic change, new ideas, and fresh technologies, launching new initiatives inside of a complex nonprofit organization can sometimes feel like an uphill climb.
Join our speakers for an in-depth exploration of how the National World War II Museum’s Development Team embraced change as the Museum shifted from a 20-year-long “building phase” to a fully realized 6-acre museum campus. The team will share how they drove organizational buy-in for a new prospect research initiative, how they successfully implemented sophisticated wealth screening processes and prospecting workflows across multiple stakeholders, and how they’ve continued to learn and iterate (change!) along the way.
You’ll hear insights into gaining board and leadership buy-in for new technologies and strategies, developing a solid vendor partnership to hit the ground running, identifying data-driven frameworks for measuring change impact and progress, and strategies to showcase early wins to gain additional buy-in and to build momentum.
Learning Objectives:
Understand how data-driven development workflows can be adopted by their organizations to drive their fundraising outcomes
Gain leadership buy-in for a new initiative via internal communications strategies
Design a results measurement plan to track the ROI of new programs or tools
