Sustain Your Sustainers: How Machine Learning and Automation Can Maximize Success

Presentation Summary: Sustainer programs offer a dependable revenue stream and a loyal segment of donors critical for upgrades into middle, major, and planned giving programs. Organizations often focus on front-end acquisition efforts but don’t fully leverage available technology to maximize that critical audience’s lifetime value and retention.

Join our panel of experts who will help answer your questions such as: How efficient are your back-end operations? How often do your sustainers lapse, and why? What can you do to minimize the churn of your program?

We’ll explore with you two areas to improve your sustainer program: 1) machine learning models to identify sustainer audiences at risk of churn and 2) operational automation techniques for improved payment processing and donor engagement. Together, they can help your organization minimize the risk of attrition and maximize return.