It Takes More Than Gold Foil and First-Class Stamps: Developing a Successful Mid-Level Donor Engagement Solution

Presentation Summary: A successful mid-level donor program hinges on cultivating meaningful relationships that guide donors toward giving that resonates with their values.

For most nonprofits, mid-level donors represent a significant yet underutilized revenue source. To unlock transformational gifts and planned donations, we must inspire donors to feel part of a supportive community working towards a common cause.

Join us to learn from The American Indian College Fund's experience outsourcing their program and implementing personalized donor communications for mid-level donors. Discover how they provided "mission moments" that engaged donors in investing in Native students and tribal college education, resulting in increased engagement, stronger relationships, and improved performance metrics.

In this session, gain insights on:
• Advocating for a dedicated mid-level fundraising strategy to organizational stakeholders.
• Implementing donor-focused stewardship techniques to strengthen relationships.

With us, you’ll explore program insights, donor stories, and detailed results to enhance your mid-level donor program efficiently.