Presentation Summary: Nonprofit organizations always want to know how to improve digital messaging to increase conversion to donation — especially since marketing research indicates that interactive content is two times more likely to convert people to action than passive, static content!
Hear new case studies from nonprofit partners Society for the Prevention of Cruelty to Animals International (SPCAI), Animal Place, and more, to prove the famous marketing “Rule of Seven” which says your audience needs to see your messaging multiple times, across multiple channels, before taking action. You’ll learn about which types of interactive content engagements actually prompt list reactivation, more frequent donations, and increased new gifts from your community members.
It’s no surprise that so many content marketers in our industry use interactive content pieces like polls, opinion surveys, and quizzes as top-of-the-funnel content for digital lead generation. However, this session is uniquely specific to nonprofits and charities, breaking down exactly how interactive messaging can improve a prospect’s likelihood to convert. You'll see the content that converts and dive into how it was designed.
In the offline world, relationship-building with your current community is key to securing donations for your cause. Your online community also deserves your attention! This session will give fundraisers practical, actionable tactics to improve your messaging when targeting supporters and donors online.
Learning Objectives:
Understand the research showing which marketing messages prompt people to take action
Review the data showing how SPCAI and Animal Place boosted online giving
Design your own interactive content that matches the values of your supporters and donors
