Manager, Gift Planning Marketing & Operations World Wildlife Fund
Presentation Summary: The “Aging of America” demographic phenomenon, coupled with the life-changing pandemic we’ve experienced over the last few years, is creating a tremendous legacy, providing opportunities like we’ve never seen before. Learn how dynamic broad-based marketing can let you reach a broader audience that will help you not only survive this “wave,” but thrive in it! Join us as we share key marketing approaches and techniques that effectively move donors along in their legacy giving journey. We’ll review World Wildlife Fund’s program where we’re seeing up to TRIPLE THE RESULTS in our legacy giving marketing over the last three years!
Learning Objectives:
Understand the massive fundraising opportunity in legacy giving with the wave of Boomers and the changing mindset given the global pandemic.
Identify the five stages of the legacy donor journey and how this differs from traditional gifts
Learn key marketing approaches and techniques that effectively move donors along in their legacy giving journey using World Wildlife Fund as an example where we’re seeing triple the results in their legacy giving marketing over the last three years!
