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Leading Nonprofits

How Leading Fundraisers Succeed with Direct Mail in a Time of Postal Transformation

Audience: Expert Level: Let's take a deep dive

Friday, August 2, 2024
11:30 AM – 12:30 PM EST
Location: Gaylord National, Maryland 5,6
Presentation Summary: With all of the headlines and changes underway at the United States Postal Service, how do you as a fundraiser make direct mail work successfully for your organization? Many nonprofits rely on direct mail as a primary or major tool to drive fundraising. Our presenters know that direct mail continues to deliver despite unprecedented postage rate increases and the operational transformation of USPS. We’ll share with you our leading knowledge of USPS and direct mail so that others can take full advantage of maximizing the return of mail, USPS promotions, volume incentives, and Informed Delivery. We’ll project where we think USPS is going in the coming years and discuss with you how mail still fits within multichannel fundraising.

Learning Objectives:

  • How to optimize their use of direct mail for fundraising.
  • Plan for future use of direct mail in the changing environment of USPS
  • How direct mail best fits with their multi-channel fundraising.