Presentation Summary: Many nonprofits face challenges in capitalizing on fundraising opportunities arising suddenly due to acute news events that capture public attention and dominate the media landscape. Unfortunately, public attention can dissipate long before fundraising needs have been met. This session delves into Concern Worldwide US, an international humanitarian organization that successfully used automated marketing systems following catastrophic earthquakes in Turkey and Syria to rapidly raise funds and acquire new donors.
Join us to gain insights into essential strategies and tactics to ensure your organization leverages automated marketing systems, especially for unexpected fundraising opportunities.
Learning Objectives:
How to create an emergency playbook for ensuring team alignment and efficiency.
Develop templates for search engine marketing campaigns and paid social media campaigns to engage high-intention donors
Strategies for integrating payment processors/CRMs/marketing automation software for segmentation and cultivation.
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