Senior Director, Digital Marketing Save the Children
Presentation Summary: In marketing, we like to say, “Meet people where they are,” and with 98% of Americans owning a mobile phone, organizations now know that without a texting program, they are missing important opportunities to engage with donors, cultivate relationships, and raise money. Unfortunately, many organizations that use texting as a component of their fundraising strategy are choosing to “burn and churn” instead of engaging potential donors, volunteers, and supporters.
Come be a part of this journey where you’ll learn the best approaches to integrating text messaging into your digital fundraising and events strategies. We’ll include some testing results and case studies from Save the Children’s end-of-year fundraising program.
Learning Objectives:
Determine which mobile (SMS) type and platform is best for your organizational and campaign needs.
Know the best practices for mobile engagement and fundraising to integrate text messaging into your existing digital fundraising and events strategy
How Mobile (SMS) can be used effectively to help contribute to your organization’s fundraising success.
