Director, Content Strategy Boys & Girls Clubs of America
Presentation Summary: Looking for practical, actionable insights that transform your nonprofit's digital presence into a fundraising champion? Join us for a brief yet impactful journey into the future of storytelling and advocacy to explore why skilled digital content creators are vital for your nonprofit's success. We all know that in today's digital landscape, the influence of compelling digital content is undeniably important. So join this session to experience a series of real-world success stories for yourself that will showcase for you — and equip you with — the tools and knowledge to unleash the full potential of your digital content. If you’re committed to advancing your nonprofit’s mission, engaging your audience effectively, and leaving a lasting impact on the work of your organization, as well as your donors and the world — this session is your key to unlocking the world of effective digital content.
Learning Objectives:
Apply digital storytelling to your nonprofit's mission, including crafting compelling narratives that resonate with diverse audiences and creating impactful and emotionally resonant stories
Effectively utilize digital metrics for impact assessment, including understanding the analytics behind digital content, your measures of success, audience engagement, and then having the ability to refine your content strategy accordingly for maximum impact
Advance your nonprofit's mission, including insights into building and empowering a dynamic digital content team and understanding how this role can serve as a catalyst for your growth, engagement, and storytelling excellence
