Stop Thinking Like a Nonprofit! (You’ll Raise More Money)

Presentation Summary: When you’re thinking like a nonprofit, you’re marketing like a nonprofit: direct mail, emails, campaigns. And they work. But what about when you’re ready to blow the roof off your fundraising? Is there a secret to shaking up your efforts?

There is! Nonprofits can achieve greater impact by embracing a marketing mindset that prioritizes highly personalized and strategic outreach. This means you raise more money.

Join this session of industry professionals with decades of marketing and fundraising experience who know how to recognize and implement marketing strategies to enhance nonprofit fundraising. Attribution, scoring, tracking, and measuring can be seamlessly adapted to bolster donor engagement and fundraising success. They’ll share tried-and-true marketing principles and fundraising techniques that nonprofits can start using immediately. You’ll learn the parallels between successful marketing and successful fundraising and how to shift your paradigm to make all the difference in the success of your nonprofit.