BridgeTECH (Wednesday Full Day Conference)

Bilingual Texting: How Operation Smile Integrates English and Spanish SMS into Fundraising Campaigns.

Audience: Practitioner: Been around - looking to spark new ideas

Wednesday, July 31, 2024

1:30 PM – 2:05 PM EST

Location: Chesapeake C

Mike Cantrell

Chief Operating Officer & Managing Partner
Powered by Text
Iván León

Founder & Chief Strategist
Kerux Group
Jamie Walz

Director, Multichannel Fundraising
Operation Smile

Presentation Summary: Smartphones are constantly with us. And more people than ever in the United States speak not just English; they also talk and text in Spanish.

This new scenario represents an exciting opportunity for purpose-driven organizations. When causes truly connect with people in their heart language, there is unlimited potential for good.

In this session, you will hear from leading experts in texting technology, cross-cultural communication strategy and multichannel fundraising activation. We will share about the engaging power of SMS, a framework and essential tools needed to deploy bilingual messages, and samples of Operation Smile text campaigns.

Learning Objectives:

How to launch and integrate bilingual SMS into a multichannel fundraising strategy.
How to extend your digital reach by connecting your audience to your digital content with a 98% open rate.
How to increase revenue by leveraging the fact 70% of people want to receive at least one monthly message with an opportunity to donate.
How to optimize operations by using text messaging as the bridge to create effective internal and external communication.