SESSION CANCELLED: The Case for Support Playbook: Using the Flexible Story Format to Engage Donors

Presentation Summary: The outdated one-size-fits-all Case for Support format is dead! Its lack of flexibility and narrow focus on the organization or programs have led to its demise. Now, a new case for support format is on the rise; the Case for Support Playbook is built on modular elements that can be adapted to appeal to numerous unique donor personas—individuals, foundations, and even corporations. This session explores how to use powerful storytelling techniques based on the latest thinking in psychology and neurology to engage colleagues and donors. It also demonstrates how to involve simple “props” to create greater impact. This flexible approach allows organizations to uniquely connect with donors based on how they view the world, making donors feel both seen and heard.