Goodbye Premiums, Hello Loyal Donors: Moving Your Acquisition Program Away from Premiums

Presentation Summary: Does your organization rely too heavily on premiums to acquire new donors? Tired of the churn and want to improve donor retention and lifetime value (LTV)? Come see how Trinity Missions is transforming their acquisition efforts away from an exclusively premium-based and transactional offer to a highly successful, more mission-focused offer to build their file with more loyal donors.

Discover how Trinity Missions rebuilt their direct mail program after dramatically cutting acquisition volume from 1.5 million names a year to almost none. We’ll share the impact that had on their file and revenue, and how they are rebuilding their program with an emphasis on improving donor value and ROI. We’ll show how their current acquisition efforts are designed to reach a wider audience, aligned with their mission, so they can then build lasting relationships and maximize revenue.