Presentation Summary: Wondering what you could and should be doing today to prepare for a stronger major gift program tomorrow?
Even during these constantly changing times, the fundraising cycle — cultivation, solicitation, and stewardship — works, but what does this cycle look like in practice? During this new era of philanthropy, we’ll explore what motivates donors of all backgrounds and how to build meaningful relationships with them. This practical presentation will leverage our firm’s 35 years of experience and countless case studies to show you the proven steps to have impactful conversations by keeping donors engaged. We will share key points such as: • How do I genuinely get to know a donor? • What do I actually say when making the ask? • How do I close a gift? • What do I do if the ask doesn’t go according to plan? • How do I keep donors engaged after they give? • How do I ask them again? • And, of course... How do I involve my board and volunteers in this process?
This session will help you build stronger relationships with your donors by merging step-by-step actions with a big-picture understanding of philanthropy on the macro level.
Learning Objectives:
Better understand what the fundraising cycle looks like in practice and how to successfully cultivate major donor relationships
Know what motivates a diverse group of donor behavior and how to incorporate this understanding into day-to-day fundraising best practices
Benefit from the experiences of others through an interactive discussion on challenges and success stories with major donors
