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Cheryl Lovinsky

Director, Direct Response
AARP Foundation

Cheryl Lovinsky, Director, Direct Response AARP Foundation has 20+ years of experience as a leader in the Direct Response industry. In her strategic role in direct response programs at Defenders of Wildlife and AARP Foundation, both programs reached record-setting growth each year in number of donors, gross income, and new donor retention. She has the distinct honor of starting the digital fundraising program at Defenders of Wildlife, and was the program lead for the database conversion, caging operation migration and sustainer telemarketing at the United States Holocaust Memorial Museum. At AARP Foundation, she manages direct response strategic planning, implementation and multi-channel integration for the Foundation and Advocacy fundraising programs. In addition to her professional fundraising/marketing experience, she has served on board committees for several arts organizations in the roles of program committee, fundraising and finance committees for the Baltimore Symphony Chorus, Metropolitan Chorus and DC Strings Workshop (music education in public school program). For more than 10 years, she has volunteered for social justice organizations in voter registration drives and census education events. Cheryl is passionate about strategic development and educating the next generation of direct response professionals in our industry. She is well rounded in all areas of our industry disciplines and am committed to using these skills to help nonprofit organizations that serve impoverished communities and promote education, social justice, and the performing arts.

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