Senior Vice President, Strategy & Analytics
TrueSense Marketing
Stephen Ferrando is a nonprofit industry thought leader helping nonprofits gain a competitive advantage through the strategic use of analytics and technology. He has over 20 years of experience in direct-response marketing both in the Fortune 500 commercial and nonprofit sectors, with a focus on achieving financial goals thru diagnostic, predictive, and practical data-driven solutions.
Over the course of his career Stephen has been fortunate enough to work at and with some of the largest brands in these industries, with senior analytics roles at Time, Inc, Sprint, and Electronic Arts (EA), as well as serving nonprofits such as Wounded Warrior Project, St. Jude Children's Hospital, Dana-Farber Cancer Institute, Mayo Clinic and AARP, among others.
Stephen lives in the Washington, DC area, and enjoys English Premier League soccer and going for walks with his dog on the weekends.
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Industry Misconceptions 2023: I'll Take Measurement for $1,000, Ken
Thursday, August 1, 2024
4:10 PM – 5:10 PM EST