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Anita Yankova

Deputy Vice President, Digital Marketing & Fundraising
International Fund for Animal Welfare

Anita Yankova (she/her) is the Deputy Vice President of Digital Marketing and Fundraising at IFAW (International Fund for Animal Welfare). As an accomplished marketing professional with over 20 years of experience, Anita has been holding Marketing and Fundraising positions throughout her professional career. With the rise of digital marketing and fundraising in late 2000, her career gradually steered in that direction, and in 2008, she joined FINCA International as their first Digital Marketing Manager, establishing and evolving the organization’s digital marketing and fundraising program. After nearly 9 years at FINCA, she joined the National Foundation for Cancer Research as their Digital Marketing and Fundraising Director, where she started building the framework for their emerging digital fundraising program.
In 2018 she went back to her passion for working internationally at the International Fund for Animal Welfare (IFAW) as their Global Director of Digital Marketing and Fundraising. She joined the organization at a time of restructuring and rebranding and built an entirely new team of 15 digital marketers across 8 countries. Five years later, the digital fundraising program at IFAW saw an astonishing 400% growth in digital fundraising revenue, more than doubling the donor file and nearly tripling the sustainer revenue in the past three years.
Anita is based in Washington, DC.

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