Head Advisor, Technology, Marketing & Innovation Partnerships
Save the Children
As a change agent and a catalyst for innovation for more than 19 years, Ettore pioneered innovations at Save the Children including starting its digital marketing practice, social media presence, influencer marketing and its crypto philanthropy initiative. He co-founded Save the Children’s Stream Team, a community of gamers, vloggers and content creators and led Save the Children to be the world’s first international non-governmental organization (INGO) to accept a bitcoin donation in 2013.
In 2015, Ettore was awarded the American Marketing Association (AMA) Nonprofit Marketer of the Year for his innovative marketing initiatives. In 2013 and 2020, he shared a Webby Award nomination for his contributions to the charity-gaming and globalizing a social campaign. He is a sought after thought leader and public speaker and has been quoted in Bloomberg Business, The Chronicle of Philanthropy, The New York Times, The Wall Street Journal and the USA Today.
As an entrepreneur, Rossetti co-founded one of the first Internet marketing firms in 1995 serving dot com and global brands such as A Diamond Is Forever, Barnes & Noble, Gartner, Gartner, Mercedes Benz of North America and university brands such as the University of Bridgeport, UCONN, UNH and US Military Academy at West Point.
On a personal note, Ettore is a three-time Guinness World Records® title holder with his identical twin brother, Angelo. The longest tennis rally, the longest tennis volley and the longest pickleball rally, all achieved to benefit Save the Children and other causes they care about through Rally for Charity.
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Bridging the Generational Gap: Balancing Tradition and Innovation in the Age of Wealth Transfer
Friday, August 2, 2024
11:30 AM – 12:30 PM EST