Lina Mohamed

Vice President, Mass Marketing
Canadian Cancer Society

Proven in driving exceptional revenue growth initiatives, Lina Mohamed currently oversees the Mass Marketing vertical at the Canadian Cancer Society. Time and time again, Lina has exercised leadership in navigating complex business challenges, lean budgets, limited resources, and ambiguity by implementing scalable net new strategies across the enterprise. Industry leaders such as the Canadian Marketing Association and Direct Mail Association have acknowledged Lina’s efforts in bringing vision and strategy to life and evolving traditional ideas that have been adopted by the non-profit market. Lina’s areas of expertise include digital transformation (retention), digital performance marketing and communications (acquisitions), and new business development (product, channel, and segment).

Disclosure information not submitted.

Presentation(s):

• Beyond CRM Data: Fundraising Strategies for the Future

  Friday, August 2, 2024
  9:10 AM – 10:10 AM EST

• Geeking Out on GA4: CRM Data Is No Longer the Only Game in Town — How Google Analytics Can Help You Raise More Online Revenue

  Friday, August 2, 2024
  11:30 AM – 12:30 PM EST