Katherine Maddox

Direct and Lifecycle Marketing Manager
Trillium Health Partners Foundation

Katherine Maddox, serving as the Direct and Lifecycle Marketing Manager at Trillium Health Partners Foundation, has been an instrumental force behind an astounding 147% rise in Annual Revenue since 2020. With a fervent emphasis on data-driven approaches, a penchant for simplicity, and a keen interest in Behavioural Economics, Katherine has rapidly transformed the program's trajectory. Cutting her teeth client-side in Europe, she significantly impacted prominent NPOs, including UNICEF, IFAW, and Oxfam. Subsequently, her return to Canada was marked by a pivotal role at the Canadian Red Cross, where she expertly managed a diverse portfolio of audiences. Katherine's journey epitomizes the blend of international experience and a deep-seated passion for impactful marketing.

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Presentation(s):

• JAM Collective – Sustainer Retention and Upgrade Benchmarking: How Does Your Sustainer Program Measure up and Where Can You Grow?

  Thursday, August 1, 2024
  4:10 PM – 5:10 PM EST