Director, Digital Transformation & Partnerships
American Bible Society
Jane McGrath, Director of Digital Transformation & Partnerships, American Bible Society
Jane McGrath is an innovative digital fundraising leader, passionate about prospecting, acquiring, and serving new donor audiences and building strong relationships that retain donors for the long term. With 15 years of fundraising success, Jane brings seasoned experience in growing data-informed digital ecosystems. Her focused expertise in analytics-driven prospecting and donor acquisition fuel a high-performance omnichannel donor cultivation program across giving levels. She leads a team who stewards the relationships of 260,000 digital donors and email prospects and who cultivates 3.6 million social media followers. Jane has deep experience using a wide scope of digital channels, tools, and strategies to maximize fundraising programs. This includes website design and strategy, site personalization, eAppeals and eNewsletters, social media platforms, media display, pre-roll video, native advertising, and search engine marketing. She manages media ad budgets exceeding $1M with donor conversion rates of 12% on average and retention rates 20% above industry benchmarks. Jane has been on several speaker lists at major fundraising conferences including Direct Marketing Association (DMA) and Direct Marketing and Fundraising Association (DMFA). Jane trains on trending topics helping nonprofits drive success in digital and omnichannel fundraising and marketing. She also wrote Digital Academy fundraising curriculum for international conferences. With 1.5 million charities out there, fundraisers get to help people connect with their causes and steward relationships with every donor by serving excellent experiences that increase their joy in giving by transforming lives. Fundraising is certainly exciting and fulfilling work!
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Three Proven Practices for Gaining and KEEPING Loyal Donors
Thursday, August 1, 2024
11:35 AM – 12:35 PM EST