Client Partnership/Business Development
WG Content
Lauran McHaffie brings the unique perspective of blending marketing, non-profit, healthcare and philanthropy experiences to navigate the complicated world of messaging. Before joining content marketing agency WG Content, Lauran exceeded fundraising goals using integrated communication channels and creative soliciting strategies for annual giving at Easterseals Redwood. In that role, she created innovative, engaging fundraising & stewardship programs, such as veteran's family bike event Honor Ride, Raise of Hope monthly giving club, Chat with CEO stewardship events. Additionally, her marcomms experience has been honed in corporate and personal wellness programming, social services, tradeshow marketing, and varied public relations roles. (University of Alabama, BA, Advertising/Marketing)
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I’m Sorry, Have We Met? Innovative Storytelling Tactics to Capture the Hearts and Minds of Donors
Thursday, August 1, 2024
2:30 PM – 3:30 PM EST