Sr. Director, Donor Loyalty & Marketing Strategies
Planned Parenthood Federation of America
Letal Zidkony (she/her) is Sr. Director, Donor Loyalty & Marketing Strategies at Planned Parenthood Federation of America. Letal has over 15 years of experience in Direct Response roles, leading and guiding large multi-channel acquisition and conversion programs; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Prior to joining Planned Parenthood, during her time at the ASPCA©, she was on the frontlines of DRTV, Face-to-Face Canvassing, Telemarketing, and Mail acquisition as well as conversion initiatives. She has intimate knowledge of all facets of large-scale monthly donor programs from multi-channel acquisition, maintenance, cultivation to retention strategy and implementation. Letal is a DMFA Executive Board Member and has served on the ANA NF educational Planning Committees, both as Co-Chair and Committee Member.
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Thursday, August 1, 2024
8:45 AM – 9:45 AM EST