Associate Director, Digital Engagement
National Park Foundation
Meet Mo, a nature loving professional with over a decade of experience in the dynamic landscape of digital fundraising and innovation. From the early days of email to the era of geofencing and AI, Mo has seen it all and conquered every digital fundraising frontier. Imagine her as the Hermione Granger of philanthropy, casting aside a wand for a keyboard and trading magical spells for data-driven strategies, fearlessly applying her know-how to navigate the intricate world of digital opportunities for the greater good.
In the realm of digital fundraising, Mo has played a pivotal role in crafting and executing campaigns that resonate with today's digitally connected audience. Whether optimizing online platforms, harnessing the power impact storytelling, or implementing cutting-edge technologies, Mo is consistently adapting to the ever-changing landscape of digital philanthropy.
Throughout her career, Mo has held key roles at the Smithsonian, Epilepsy Foundation and Leukemia and Lymphoma Society, contributing to the leveling up of each of their digital programs. In her current role at the National Park Foundation, Mo has served as a catalyst for change, leading initiatives that blend tried-and-true fundraising practices with innovative approaches. Her strategic use of data analytics has not only optimized campaigns but has also provided valuable insights that have shaped organizational decision-making.
But it's not all serious business for Mo. Currently residing in Denver, CO when she’s not sending emails about the National Parks, she’s spending her time unplugged in them with her husband and one year old daughter. And when she’s not lacing up her hiking boots, Mo also spends her time snuggling her mushy bulldog Biscuit, taking on ill-advised DIY projects and watching Harry Potter on repeat.
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The Power and the Pitfalls of a Sweepstakes
Wednesday, July 31, 2024
10:45 AM – 11:20 AM EST