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Jennifer Deerr

Executive Vice President
K2D Strategies

Jennifer has spent more than 20 years in direct response, putting her client service skills and fundraising expertise to use in serving the nonprofit community. Her industry experience spans production, data management, analytics, list brokerage and management, acquisition, and strategic planning – with a special focus on high-value donor and sustainer programs. Throughout her professional tenure, Jennifer has been proud to serve organizations such as Habitat for Humanity, Humane Society Wildlife Land Trust, Center for Reproductive Rights, and George Washington’s Mount Vernon.
Prior to partnering with Karin Kirchoff at K2D Strategies, Jennifer was the director of client services at The Lukens Company, providing strategic leadership for all of TLC’s nonprofit and arts and cultural clients. Having worked with large and small nonprofits and large and small fundraising challenges, she brings value to her clients across channels and programs.
Jennifer’s attention to detail was honed early in her career when she learned about nonprofit fundraising at a leading production services company and again when managing acquisition strategy for her clients at two different list companies.
At K2D Strategies, Jennifer leads our client services team and oversees operations to ensure clients not only benefit from the best strategy for their program – but also that campaigns mail or launch on time and within budget.
In her spare time, Jennifer enjoys laughing, reading, traveling, and spending time with her husband and daughter on the Jersey Shore beaches near her home.

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