Presentation Summary: Data, technology and analytics have been wonderful for faith-based marketing and fundraising. "Futurists" predict ever-increasing technological advances that deliver huge results and… never quite pan out as promised. We predict something else entirely - a responsibly fearless shift toward balancing data-driven methods with transcendent art, loving people, and designing experiences for all the human senses. But predictions are cheap. So we show real-life examples, demonstrate real results, explain the how-to, and give you steps you can take right now to step forward in the responsible fearlessness needed for unprecedented impact.
Learning Objectives:
Identify the signs that you're stunting your ministry's growth through over-dependence on data and metrics
Unlock strategic creativity through a dogged and righteous "responsible fearlessness"
Learn to create defining moments, through human-centered design, that reenchant your audience for unprecedented growth
