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Cathy Finney

Senior Vice President
ABD Direct

Cathy brings nearly 30 years of fundraising expertise to her role as senior vice president and partner at ABD Direct, where she also serves as managing director of the digital division.
Her approach to fundraising focuses on building long-term donor relationships, particularly through the development of mid-level and sustainer giving programs. And she strives to build fundraising programs centered on the full donor life cycle, deepening donor engagement, transitioning one-time donors to ongoing supporters, and moving donors from acquisition to higher levels of investment.
Throughout her career, Cathy has contributed her skills to some of the most respected non-profits, including The Wilderness Society, WNET/Channel Thirteen, Reproductive Freedom for All, the Democratic Congressional Campaign Committee, and the Wildlife Conservation Society. Outside of work, Cathy enjoys the outdoors in and around her hometown of Bozeman, MT.

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