Laura Wiese (she/her/hers)

Digital Fundraising Manager
Arbor Day Foundation

Laura Wiese is the Digital Fundraising Manager for the Arbor Day Foundation. As part of the Individual Engagement Team, Laura is responsible for driving growth of the digital fundraising program, including from digital-first and multichannel campaigns. Prior to joining Arbor Day, Laura spent 15 years in marketing and recruitment at the University of Nebraska. Laura loves trees and cares deeply about our natural world. She enjoys traveling with her family and is always looking for a good book recommendation.

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Presentation(s):

• Every Test, Everywhere, All at Once: How to Rethink an Entire Program in Just One Campaign

  Thursday, August 1, 2024
  8:45 AM – 9:45 AM EST