Vice President, Marketing
USO
Adrian currently serves as the Vice President of Marketing at the USO where it is her job to strengthen and expand awareness of the USO brand in pursuit of maximizing fundraising efforts and usage of programs by service members and their families. Adrian began her fundraising and marketing career at Operation Smile where she led global multichannel direct response and brand marketing programs that drove year-over-year, double-digit growth while supporting strategic partnerships with Fortune 100 brands, and managed development operations teams. She then spent several years on the agency side developing solutions and onboarding new partnerships with organizations like Special Olympics, Make-A-Wish America, and International Justice Mission. She is an avid volunteer within the nonprofit marketing and fundraising industry, having served as Co-Chair of the ANA Nonprofit Advisory Council, and has had the honor of representing young(er) fundraisers and marketers everywhere as the 2019 recipient of the Nonprofit Federation Rising Leader award.
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Building Your Fundraising Brand
Thursday, August 1, 2024
4:10 PM – 5:10 PM EST