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Felida Villarreal, M.Acc., CPA

President & CEO
Valley Initiative for Development and Advancement: VIDA

Felida Villarreal currently serves as President & CEO of Valley Initiative for Development and Advancement, also known as VIDA. VIDA is a regional nonprofit organization founded in 1995 with a mission to empower Rio Grande Valley residents to achieve economic prosperity through market-driven training, resources, and career pathways. Prior to this role, Felida also served as VIDA’s Deputy Executive Director and Director of Finance. In addition, she has nearly a decade of accounting and financial management experience in the private and public sector among industries of healthcare, not-for-profit, and media, including ranked Fortune 500 company, Comcast/NBC Universal.
Felida is a licensed certified public accountant (CPA) in the state of Texas. She holds a Master Degree of Accountancy from the University of Texas – Rio Grande Valley and a Bachelor Degree in Business Administration with a major in accounting from the University of Texas – Pan American. Felida is very passionate about higher education attainment and expanding accessibility to equitable education opportunities. She believes education builds the best workforce and through human capital investment, our communities can enhance employment opportunities and impact sustainable economic growth.
Felida's character revolves around giving back to the community and creating an impact among our underserved demographics. For these reasons, she actively volunteers her time to promote community involvement, currently serving as a board director for City of Mercedes Chamber of Commerce as well as on the Fast Company Executive Board. She also currently serves on the Hidalgo County’s Prosperity Taskforce, a recent initiative launched by Hidalgo County Judge, Richard Cortez, to address the ongoing challenges of poverty in our region.

Disclosure information not submitted.

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