Director, Direct Response Marketing
Shriners Hospitals for Children
Victoria Horcasitas-Schmid brings forward 15 years of fundraising experience, currently serving as the Director of Direct Response Marketing at Shriners Children’s, where she has worked for over 7 years. Shriners Children’s provides high-quality specialty pediatric care to the children regardless of the families’ ability to pay or insurance status. In her current position, she touches on all aspects of philanthropy operations, national direct response programs and annual fund fundraising. Her department is responsible for raising over $150 million annually and supports over 20 locations in their fundraising efforts as well as the larger Shriners Children’s international philanthropy team. Prior to Shriners Children’s, she worked for her alma mater, University of South Florida, for 8 years, leading efforts in the University of Advancement and managing the gift processing department. Victoria is a native of El Salvador, is married to her husband, Andrew, and lives in Tampa, FL.
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